Asahi Europe & International, custodian of Peroni Nastro Azzurro, announces the launch of Peroni Nastro Azzurro Stile Capri - a Mediterranean inspired lager at a lower ABV (4.2%), with all the superior quality and taste of the beloved Peroni Nastro Azzurro.
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From April 2023, Peroni Nastro Azzurro Stile Capri will be launched in Hungary, Italy, Romania, and the United Kingdom & Ireland.
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The new lager offers a refreshing, summery taste brewed with a light touch of Italian lemon zest that evokes the sense of an Italian beach holiday.
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Peroni Nastro Azzurro Stile Capri will be produced in Rome and Bari.
With a delicate balance of low bitterness and citrus notes, this new variety features Italian lemon and olive leaf extract to deliver a taste that takes you there; an Italian beach holiday, wherever you are.
Stile Capri aims to deliver on the true Italian lifestyle credentials of Peroni Nastro Azzurro;, reflected in its signature superior design. For the first time in the brand’s history, Peroni Nastro Azzurro Stile Capri will be sold in a clear ‘flint’ bottle which showcases the golden richness of the liquid.
Grant McKenzie, Chief Marketing Officer, Asahi Europe & International said; “The launch of PNA Stile Capri is a key part of our 2030 commercial ambition to build PNA into a top 10 global beer brand supported by relevant innovation. The recent success of PNA 0.0% in driving increased interest in the non-alcohol beer market demonstrates that consumers respect and understand the quality we bring. We are proud to bring a much needed premium quality offer to the easy-drinking beer market. Peroni Nastro Azzurro is uniquely placed to deliver a disruptive and delicious premium offer that excites consumers.”
Claudio Costa, Head Brewer at Birra Peroni added; “Alongside a team of expert brewers, we were able to create an easy drinking, low bitterness and super refreshing beer with an unmistakable character and a touch of Italian style. Brewed with fresh notes of sun-soaked lemons and olive leaf, it is lightly aromatic and uniquely uplifting, like the sea breeze on Italy’s iconic coastline. Peroni Nastro Azzurro Stile Capri is best served chilled in a tall glass in the sunshine, but even in the bottle will bring a bit of Italy wherever some sunshine is needed.”
The newest addition follows on from last year’s successful launch of Peroni Nastro Azzurro 0.0%, the alcohol-free alternative to the crisp and uplifting Italian favourite. This was launched across 28 countries worldwide, part of Asahi Europe & International’s commitment that 20% of its portfolio will comprise of non-alcohol products by 2030.
Peroni Nastro Azzurro Stile Capri will officially launch in Hungary, Italy, Romania, and the United Kingdom & Ireland from April 2023 across major retailers and will be supported by a global marketing campaign across execution and investment over the next three years.
It will then be available in the following year in additional geographies across Asia Pacific & Europe
