Asahi Super Dry is the Official Beer of Rugby World Cup 2023 which kicked off on Friday 8th September with the opening match between hosts France and New Zealand. Sharing a passion for excellence and creating unforgettable moments, the partnership will showcase the unique SuperDry taste of Japan’s No1 beer across the tournament and enrich every fans experience through the unique taste of modern Japan.

Sharing a passion for excellence and creating unforgettable moments, the partnership will showcase the unique taste of Japan’s No1 beer across the tournament and enrich every fans experience through the unique taste of modern Japan.

Asahi Super Dry and new Asahi Super Dry 0.0% are being served at tournament venues and fanzones across France, spanning 48 matches in 9 cities, while Dubai, Dublin and London also have their own dedicated fanzones.

In an innovative first, World Rugby is launching the first-ever Official Rugby World Cup podcast presented by Asahi Super Dry. The Official Rugby World Cup 2023 Podcast presented by Asahi Super Dry will feature an incredible array of talent from across the rugby world and beyond joining host and BBC Morning Live presenter Gethin Jones to discuss rugby’s biggest tournament on earth and all the things it embodies.

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6/21/2019

Checking your BAL can be Fun

With beer power comes great responsibility. Having a drink or two with our friends is something we enjoy, but what we do not enjoy is being reminded that having a good time can have serious consequences. We are here to limit those consequences, by promoting responsible drinking and by proving that checking one’s alcohol levels CAN be fun.

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7/2/2024

Peroni Nastro Azzurro 0.0% Partners with Charles Leclerc as First Ever Global Brand Ambassador

Peroni Nastro Azzurro 0.0%, the super-premium Italian beer brand from Asahi Europe & International, has today announced a multi-year partnership with global motorsport and lifestyle icon, Charles Leclerc. As the first ever global brand ambassador for Peroni Nastro Azzurro 0.0%, Charles Leclerc will star in the new ‘0.0% to 100%’ campaign, celebrating the premium brands’ distinctive taste and brand ethos, ‘live every moment’.

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1/27/2023

New Fully Automated Plzeňský Prazdroj Warehouse in Pilsen will Speed up Deliveries while Reducing CO2 Emissions

With more storage space and faster handling of beer bottles and cans, Plzeňský Prazdroj (part of Asahi Europe & International) has successfully opened it’s new, fully automated warehouse in Plzen, Czech Republic. In the largest investment (780 million Czech Crowns) in our Pilsen brewery since 2006, it will enable Prazdroj to supply customers quicker, and more sustainably.

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