Building on centuries of brewing heritage, Asahi Europe & International (AEI) represents great quality, exceptional taste, and fun experiences in all corners and cultures of the world. In line with our strategy to grow sales of our portfolio of iconic global brands, we are pleased to announce a strategic evolution of our relationship with Capital (Capital F&B Pte Ltd.), the Singapore based food and beverage distributor and exclusive distributor of our global brands Peroni Nastro Azzurro, Grolsch and Pilsner Urquell in Singapore.

Under a new partnership agreement, AEI has acquired a majority stake in Capital which will be managed as a joint venture going forward. Together with our ambitious growth plans and shared partnership mindset since our relationship began in July 2020, we are excited for the future of premium beer in Singapore.

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9/25/2023

Experience Peroni Nastro Azzurro as Official Beer of the Ryder Cup 2023

This year Peroni Nastro Azzurro is proud to be official beer of the 44th Ryder Cup, one of the most important and prestigious international golf events in the world. The event takes place from 26 September to 1 October at the Marco Simone Golf Club in Rome, which will be branded in Peroni Nastro Azzurro’s premium Italian style with our House of Peroni Nastro Azzurro bringing the brand to life for guests to live every moment alongside world class golf.

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6/19/2019

The Art of the Perfect Pour

When it comes to lagers, nothing compares to Pilsner Urquell and its perfectly balanced taste. Generations of people have enjoyed the refreshing bitter-sweet taste of the liquid gold hidden under a layer of thick foam in a dewy glass. But for the perfect experience you need something more. A well-skilled tapster.

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