Building on centuries of brewing heritage, Asahi Europe & International (AEI) represents great quality, exceptional taste, and fun experiences in all corners and cultures of the world. In line with our strategy to grow sales of our portfolio of iconic global brands, we are pleased to announce a strategic evolution of our relationship with Capital (Capital F&B Pte Ltd.), the Singapore based food and beverage distributor and exclusive distributor of our global brands Peroni Nastro Azzurro, Grolsch and Pilsner Urquell in Singapore.

Under a new partnership agreement, AEI has acquired a majority stake in Capital which will be managed as a joint venture going forward. Together with our ambitious growth plans and shared partnership mindset since our relationship began in July 2020, we are excited for the future of premium beer in Singapore.

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1/10/2024

Asahi Europe & International’s Transition to Renewable Electricity in our European Breweries

At Asahi Europe & International, we have ambitious plans to have 100% renewable electricity by 2025 and become carbon neutral within our breweries by 2030, as part of our Legacy 2030 commitments. Over the past year, we have continued creating meaningful connections with our partners, collaborating with our suppliers in the area of renewable electricity to help us achieve this goal.

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6/28/2019

Cinnamon Art for Beer Enthusiasts

How about decorating your fresh pint with a picture of a goat made of cinnamon, cappuccino style? Crazy idea? Yeah, but a good one too – at least for the growing number of enthusiasts who have fallen for it. Try it for yourself and see …

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7/3/2019

25 Years of Birell

A few decades ago, alcohol-free beer was an unwanted yet inevitable option for drivers, pregnant women and the like. These days, it’s the drink of choice with ever-increasing popularity for many people.

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6/17/2019

Alcohol and Baby Belly Don’t Go Together

Although beer is a great drink for refreshment and its perfectly balanced taste is almost irresistible, there are certain groups of people who shouldn’t be drinking it. Therefore back in 2015 in Romania, we launched a campaign focused on pregnant women.

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