We believe in a world where all people can shine.

At Asahi Europe & International we celebrate and respect difference, and support everyone’s freedom to be their true selves - at work, at home, at play.

We’re in the business of creating meaningful connections and bringing fun to life for people through our products and services. We do this throughout the world every day.

And we pledge to do our part to support a world where everyone has the same opportunity for success, happiness, and fun, whatever that means to them.

We’re proud to introduce our new vision and action plan for Diversity, Equity & Inclusion – shine AS YOU ARE - and created a new video, which you can access on our new DE&I page here.

#WeAreAsahi #shineASYOUARE

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9/25/2023

Experience Peroni Nastro Azzurro as Official Beer of the Ryder Cup 2023

This year Peroni Nastro Azzurro is proud to be official beer of the 44th Ryder Cup, one of the most important and prestigious international golf events in the world. The event takes place from 26 September to 1 October at the Marco Simone Golf Club in Rome, which will be branded in Peroni Nastro Azzurro’s premium Italian style with our House of Peroni Nastro Azzurro bringing the brand to life for guests to live every moment alongside world class golf.

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