Four Asahi beer brands top Drinks International’s Brand Report 2021

Asahi Super Dry voted the #1 Best Selling and #1 Best Trending beer by the World’s Best Bars

The world’s best bars have scored their Best Selling and Best Trending (those that customers are increasingly asking for) beers, with four of Asahi’s portfolio of super premium brands being voted in the top 10 beers in Drinks International’s Brand Report 2021.

Asahi Super Dry secured the top spots in both categories while Peroni Nastro Azzurro scored #2 Best Selling beer and #5 Best Trending beer. The report notes that “Asahi Super Dry was the number one beer choice in 18% of the bars, while Peroni picked up 11%, ahead of some of the world’s biggest beer brands.”

Read the full report on pages 40/41 here.

Asahi Super Dry voted the #1 Best Selling and #1 Best Trending Beer by the World’s Best Bars

Peroni Nastro Azzurro scores #2 Best Selling and #5 Best Trending Beer

Pilsner Urquell was voted as #5 Best Selling and #10 Best Trending Beer

Grolsch was voted the #10 Best Selling Beer

Drinks International’s monthly subscription of 12,500 Industry Key Opinion Leaders and 30,000 unique web users from around the globe gauges the buying habits of the best bars in the world by conducting an annual survey of owners, managers and bartenders.

Each bar ranks their top 3 “Best Selling” and “Best Trending” brands in each category. The sample is made of 100 bars from 33 countries around the world. These 100 bars hand selected from list of winners and nominees of the biggest worldwide / regional bar awards such as Worlds 50 Best Bars & Tails of Cocktail Spirited Awards.

More stories

11/3/2022

Asahi Europe & International cites partnerships and collaboration as key to emissions reductions and sustainability progress ahead of COP27

Ahead of COP27, Asahi Europe & International (AEI) has highlighted how collaboration between business, NGOs, and academia can lead to stronger progress towards carbon neutrality with meaningful results. Aligned with its purpose of creating meaningful connections with people and planet, Asahi Europe & International has focused on bringing industry, government, and climate experts together to progress impactful climate action. AEI’s key collaborative initiatives include membership in the UN-backed Race To Zero campaign and RE100, the global corporate energy initiative led by the international NGO Climate Group and the company is on track to achieve carbon neutrality in its breweries by 2030 and across its wider supply chain by 2050.

2/22/2023

Kozel 0,0% launches in Poland from March 2023 and will replace Kozel Non-Alcoholic in all existing markets

As part of our Legacy 2030 sustainability ambition to have 20% of our portfolio made up of alcohol-free beverages by 2030, Asahi Europe & International (AEI) continues to prioritize more sustainable production while offering consumers more choice to suit different occasions, without having to compromise on taste.

8/2/2022

Innovation in Poland - Tracking our assets to ensure our beer is always cool for our consumers

Like any other FMCGs, Asahi has significant investments in commercial assets, including approximately 80,000 coolers and refrigerators in Poland, managed by Kompania Piwowarska (KP). Tracking the ‘health’ of these assets spread across 60,000 sales points in the country, is difficult. Half are located in licenced premises including bars and restaurants (on-trade), and half in outlets like shops and supermarkets (off-trade). Each year, a significant number are reported broken or missing.

6/20/2019

Redd’s Bianco – Unique variant among beer flavours

There’s beer, and there’s white wine. Each has its indisputable qualities, but what if you want a single drink with the best of these two worlds combined? That’s where Redd’s Bianco comes in.