Construction has started on an underground pipeline that will provide Dutch Brewery Grolsch (part of Asahi Europe & International) with sustainable heat.

Aligned with our purpose of creating meaningful connections, Grolsch recently signed a heat supply contract with regional sustainable energy supplier Twence, who is helping Grolsch reduce CO2 emissions by 72% - around 5,500 tonnes - per year. The heat is produced from non-reusable waste wood and will be used for heating buildings and heating rinse water for beer bottles.

Andrei Haret, Managing Director of Royal Grolsch, said: "Thanks to the construction of the heat pipeline, by the end of this year more than two-thirds of Grolsch's heat demand will be covered by sustainable heat from Twence."

“As a result, by 2022 we will be able to switch most of our energy consumption from fossil to renewable sources and we will be taking another big step in our energy transition ambition. Needless to say, this makes us extremely proud. Moreover, we hope that this will motivate other companies to opt for sustainable solutions!"

More stories

7/27/2023

In Hungary, Moderate Alcohol Consumption is on the Curriculum

As a result of the "I drink smart!" initiative by Dreher Breweries (part of Asahi Europe & International), the topic of responsible alcohol consumption has become part of university classes. The pilot course of the program's UNI series started at Budapest Metropolitan University in the fall of 2022. Since the program's start, over a hundred graduate and postgraduate students have studied and designed awareness campaigns on moderate alcohol consumption. Following the success of the pilot semester, the unique initiative continues on other universities as well: Budapest Corvinus University and Moholy-Nagy University of Art and Design also joined with their courses.

Read more
5/22/2019

Dreher Gold: Old Traditions with a Modern Twist

Although Hungary might be known for its famous sausages and goulash, it would be a mistake to overlook the well-established local beer culture with its long and interesting history. That became, together with consumers’ insights, the main source of inspiration for Dreher Breweries while creating a new recipe for their popular lager. The results are stirring up the Hungarian market. Why?

Read more
11/25/2020

Mog Cup: drink your cup … and eat it

The use of disposable plastic is a significant environmental issue worldwide. Increasingly, consumers, organisations, and governments are acting to address it, looking for innovative ways that minimise the impact on the planet.

Read more