At Asahi Europe & International, we have ambitious plans to have 100% renewable electricity by 2025 and become carbon neutral within our breweries by 2030, as part of our Legacy 2030 commitments. Over the past year, we have continued creating meaningful connections with our partners, collaborating with our suppliers in the area of renewable electricity to help us achieve this goal.

Our commitment is that by 2025, all our breweries across Europe will be powered with 100% renewable electricity. We are working towards this commitment through Virtual Power Purchase Agreements (VPPAs). Over the last 15 months, we signed VPPAs in six countries across Europe; the details of those agreements are summarized below.

 

Italy
In autumn 2022, Asahi Europe and International signed a VPPA with global supplier Matrix Renewables in a 10-year contract starting from 2025. The deal is Matrix Renewables’ first in Italy and it will support new-build solar parks in Italy. Commenting on the agreement, Paolo Lanzarotti, CEO Asahi Europe and International, said : “This latest agreement providing renewable energy for our breweries in Italy marks another important step forward and significant commitment towards our Legacy 2030 goal.”

United Kingdom
In spring 2023 we signed a PPA with European Energy to offtake solar power from the soon-to-be-built 19 MW Marksbury Plan Solar Farm in Bath, England and provide renewable electricity for our breweries in the UK.

Netherlands
Our Dutch Koninklijke Grolsch brewery in Enschede signed a multi-year VPPA with AMPYR Solar Europe in summer 2023, providing renewable electricity for our beer production in the Netherlands and supporting the development of a portfolio of new solar parks in the Netherlands.

Romania
Our Ursus brewery in Buzau signed a multi-year VPPA with renewable power supplier Enery to provide renewable electricity for our beer production in Romania. The contract will help finance a new solar park in Romania.

Slovakia
In late 2023 we also signed a VPPA for the electricity in our Plzeňský Prazdroj Slovensko brewery in Šariš, Slovakia.

Hungary
Most recently we have signed a VPPA for the electricity for our Dreher Sorgyárak brewery in Budapest, Hungary


We are dedicated to continuing to work closely with our partners to deliver bold solutions that drive our transition to renewable electricity forwards and support our ongoing commitment to create a legacy we can all be proud of.

Discover more about our Legacy 2030 ambitions here

 

 

More stories

3/23/2023

Asahi Super Dry and Opta pick the Players They Tip to go Beyond Expected at Rugby World Cup 2023

Asahi Super Dry, the Official Beer of the Rugby World Cup 2023, has partnered with Opta to celebrate the breakthrough stars of the season, crunching the numbers to give an exciting glimpse into what the future might hold as the countdown to kick-off in France begins. With just under six months to go until the showpiece event, these players have been picked out as ones to watch, and we asked former Wales and Lions captain Sam Warburton for his thoughts on these players – expecting them to make a huge impact come tournament time.

Read more
4/1/2022

Introducing Peroni Nastro Azzurro 0.0%

Our Super Premium Italian brand, Peroni Nastro Azzurro launches a new 0.0% alcohol-free brand, offering the same crisp, refreshing taste and superior Italian quality as Peroni Nastro Azzurro.

Read more
10/9/2024

Asahi Super Dry Extends Rugby World Cup Success Story with Support of Men's and Women's Tournaments Until 2029

World Rugby and Asahi Super Dry have extended their successful partnership, with Japan's leading beer brand continuing as Principal Partner for all men’s and women’s Rugby World Cups through 2029. The long-term deal includes Women’s Rugby World Cup England 2025, the Men’s Rugby World Cup Australia 2027, and the Women’s Rugby World Cup Australia 2029, reflecting a shared goal of expanding rugby’s global reach.

Read more